Everyone wants to provide content that engages their audiences with likes, shares, and clicks. The good news is that audiences for your information are out there. Users are always hungry for new information and a different way to think about a subject they’re interested in.
The challenge? There's a lot of competition for your audience. If you want to keep people engaged, you have to keep up. Here are some ideas to help.
Research The Content Your Audience Needs
There’s one thing about any kind of marketing that hasn’t changed–if you know what your audience needs and provide it for them, they’ll keep coming to you for more. Do some research into what information is most important to them. They develop content that satisfies that need.
Video And Great Images Boost Engagement
Quality images and videos are only growing in their capacity to encourage audiences to engage with social media. Use them. As part of this process, try not to be intimidated. You don’t have to be a perfectionist with your photos or hire a TV production company for videos unless you want to. But avoid major mistakes like blurry still images or a hard to view video that has shaky camera work and odd editing. These come across as sloppy and careless.
Pay Attention To Your Headline
Chances are good that your audience is going to decide on if they’re even going to read your content based solely on your headline. Your headline is also a huge contributor to the quality of your SEO. Spend the time it takes to make your headline funny, compelling, search engine friendly and representative of the need your filling for our audience.
Develop A Charismatic Voice And A Sense Of Humor
If your audience likes your headline enough to keep reading or you’ve hooked them with your video, they’re going to pay attention to your writing. If you can develop a charismatic tone and, if warranted, a sense of humor, your voice will add to your authority as a content expert. It will keep your audience engaged and make it that much more likely they’ll share your content or click on the links you want them to.
